The resistance to what is comfortable, the inconstancy in front of what is conservative. The innovative prism of the dissolution of any model, technology or method. Deboo is a joint venture formed by 1601 innovation consulting and Stonoex cryptoasset exchange. We create new business models, connected to the values of the organization and the delivery of real financial results.
In 2019, he served as Head of B2B Marketing for Waze in Latin America. He is an avowed enthusiast of marketing, design thinking, innovation and technology. He studied branding at Kellogg Northwestern, took the Executive Program at Singularity University, and the Leadership Program at Hyper Island, Agile Coach and Lego®️ Serious Play®️ in Billund, Denmark.
In his last 5 years in the corporate world, Edu worked at Google Brazil. He was Senior Business Executive and, in 2018, he had the opportunity to spend three months in France, where he worked at Brand Lab Paris – Google’s design thinking laboratory for major brands.
He has been working for 15 years in the fields of Market Intelligence, Innovation and Digital. He has built his career in large multinational companies such as IFF (B2B in the field of fragrances and aromas), Unilever (FMCG – Fast-Moving Consumer Goods) and Bloomin Brands (Food Service/Retail experience). In each of them, he worked developing business strategies and leading the work in Digital, Innovation & Insights sectors.
Léo holds a degree in Advertising from ESPM, with an MBA in Strategic Business Management from FEA-USP/EDUCON. He has specializations in Digital Products, Design and Innovation, such as Hyper Island, TERA and INTHRFACE (Lego® Serious Play® / Billund-Denmark).